Legal

Cookie Policy

Last updated: May 2025  ·  Effective immediately

In plain English: We use cookies to understand how visitors use our website and to measure the effectiveness of our advertising. We do not use cookies for intrusive advertising, behavioural profiling, or to sell your data.

1. What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently, as well as to provide information to the owners of the site. Cookies do not damage your device or contain personal data in their raw form.

Similar technologies such as pixels, web beacons, and local storage may function in a comparable way and are also covered by this policy.

2. Cookies We Use

Our website uses the following categories of cookies:

2a. Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as filling in forms or navigating between pages. You can configure your browser to block these cookies, but this may affect how the website functions.

2b. Analytics Cookies

We use Google Analytics to understand how visitors interact with our website — for example, which pages are visited most, how long visitors stay, and where they come from. This helps us improve the site and our content.

Google Analytics data is anonymised where possible and does not identify you personally. Google's data processing terms apply. You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on.

2c. Advertising & Conversion Cookies

We use Google Ads conversion tracking to measure whether visitors who clicked on our ads subsequently performed a meaningful action (such as clicking our WhatsApp link). This helps us understand which ads are working and avoid wasting advertising budget.

These cookies do not identify you personally and are used solely for aggregate conversion measurement. Google's privacy policy applies to these cookies: policies.google.com/privacy.

2d. Functional Cookies

We do not currently use functional cookies (e.g. for chat widgets or personalisation). If this changes, this policy will be updated.

3. Third-Party Cookies

Some cookies on our website are set by third-party services, specifically Google (Analytics and Ads). We have no control over these third-party cookies. Please refer to the relevant third-party privacy policies linked above.

We do not use Facebook Pixel, TikTok Pixel, LinkedIn Insight Tags, or any other social media tracking cookies.

4. How Long Do Cookies Last?

Cookies are either session cookies (which expire when you close your browser) or persistent cookies (which remain on your device for a set period). The specific durations for each cookie we use are listed in Section 2 above.

5. How to Manage Cookies

You can control and manage cookies in several ways:

Browser settings

Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a new cookie is set. See your browser's help documentation:

Please note that blocking cookies may affect website functionality and your experience.

Opt-out tools

6. Do Not Track

Some browsers include a "Do Not Track" (DNT) feature. We currently do not alter our data collection practices in response to DNT signals, as there is no universally accepted standard for how websites should respond to such signals.

7. Your Rights

If you are located in the UK or European Economic Area, you have rights regarding your personal data under data protection law. Cookies may involve the processing of personal data in certain circumstances. Please see our Privacy Policy for full details of your rights and how to exercise them.

8. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or applicable law. Any updates will be posted on this page with a revised "Last updated" date.

9. Contact Us

If you have any questions about our use of cookies, please contact us: