Privacy Policy

1. Who We Are

Dali Marketers ("we", "us", "our") is a Google Ads audit and consultancy service. Our primary contact method is WhatsApp (+254 108 574 085) and email (dalimarketers@gmail.com). When you engage with our website or contact us about our services, this Privacy Policy explains how we handle your personal data.

2. What Data We Collect

We may collect the following categories of personal information:

• Contact information: Your name, email address, WhatsApp number, and any other details you provide when contacting us.
• Business information: Company name, website URL, ad spend levels, and details about your Google Ads account necessary to carry out the audit.
• Google Ads account access: Read-only account invitations or viewer permissions to your Google Ads account, granted at your discretion. We do not store passwords.
• Usage data: Technical information may be processed by the hosting provider. If you allow optional measurement, Google Ads may process visit and ad-interaction information to measure advertising and WhatsApp link clicks. We do not use Google Analytics on this website.
• Payment information: We do not process payments directly on this website. Payments made via bank transfer, PayPal, or Wise are subject to those providers' privacy policies.

3. How We Use Your Data

We use your personal data to:

• Deliver the Google Ads audit service you have purchased or enquired about.
• Communicate with you regarding your audit, findings, and recommendations.
• Send your audit report and arrange walkthrough calls.
• Respond to enquiries and provide customer support.
• Improve our services based on aggregate, anonymised insights.
• Comply with legal obligations.
• Measure marketing effectiveness when you allow optional Google Ads measurement. A WhatsApp click does not establish that a message or sale occurred.

We do not use your data for automated decision-making or profiling.

4. Legal Basis for Processing (UK/EEA)

For users in the United Kingdom or European Economic Area, our legal bases for processing your data are:

• Contract: Processing necessary to perform the audit service you have engaged us for.
• Legitimate interests: Communicating about our services and improving our offering where permitted.
• Consent: For optional website advertising measurement and any marketing communications beyond your immediate service enquiry.
• Legal obligation: Where required by applicable law.

5. Data Sharing

We do not sell, rent, or trade your personal data. We may share data only with:

• Service providers: Tools we use to operate (e.g. our hosting provider, Google Ads measurement when accepted, email and WhatsApp Business). These are subject to their own privacy policies.
• Legal authorities: Where required by law, court order, or regulatory requirement.

Your Google Ads account data is accessed solely to produce your audit report and is not shared with any third party.

6. Data Retention

We retain your personal data only as long as necessary to fulfil the purpose for which it was collected, or as required by law. Audit reports and account-level data are retained for a maximum of 12 months following delivery of your audit, after which they are securely deleted. You may request deletion at any time (see Section 8).

7. International Transfers

Our primary operations are based in Kenya, with clients served globally including in the UK. Where we transfer your data outside the UK/EEA, we ensure appropriate safeguards are in place, including reliance on adequacy decisions or standard contractual clauses.

8. Your Rights

If you are located in the UK or EEA, you have the following rights under data protection law:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Ask us to correct inaccurate data.
• Erasure: Request deletion of your data ("right to be forgotten").
• Restriction: Ask us to limit how we use your data.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests.
• Withdraw consent: Where processing is based on consent, withdraw it at any time.

To exercise any of these rights, contact us at dalimarketers@gmail.com. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

9. Cookies

This website uses cookies and similar tracking technologies. Please see our Cookie Policy for full details, including how to manage your preferences.

10. Children's Privacy

Our services are intended for business owners and marketing professionals. We do not knowingly collect personal data from individuals under the age of 18. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

12. Contact Us

For any privacy-related questions or to exercise your rights:

• Email: dalimarketers@gmail.com
• WhatsApp: +254 108 574 085