UK Google Ads Specialists

Your Google Ads are
working fine —
they're losing you money.

Most Google Ads accounts waste 38–60% of budget on the wrong keywords, broken tracking, and poor campaign structure. Our specialist audit finds every leak — in 72 hours, with a clear fix plan.

Get Your Free Audit Consultation See Pricing ↓

200+ audits deliveredacross the UK and worldwide

72-hourguaranteed delivery

Google Ads Account — Audit Preview

Current Performance

£4,280

Wasted/Month

↑ 38% of budget

3.8

Quality Score

↓ Below threshold

£94

Cost / Lead

↑ 3× industry avg

Issues Found

Conversion tracking broken −£1,840/mo

96 missing negative keywords −£1,120/mo

Low Quality Score — 14 keywords +2.4× CPC

Ad extensions not configured −CTR est. 18%

After Audit — Cost Per Lead £94 → £31 (67% reduction)

Get Yours →

Conversion Tracking Gaps found in 91% of accounts

Average 38% wasted spend identified per account

Missing negative keywords in 96% of audits

Clients save £1,000–£6,000/month after audit fixes

Quality Scores below 5 in most unaudited accounts

72-hour delivery guaranteed — fast, clear, actionable

Conversion Tracking Gaps found in 91% of accounts

Average 38% wasted spend identified per account

Missing negative keywords in 96% of audits

Clients save £1,000–£6,000/month after audit fixes

Quality Scores below 5 in most unaudited accounts

72-hour delivery guaranteed — fast, clear, actionable

Business owner reviewing Google Ads results

£357B

spent on Google Ads globally — most poorly optimised

Why Businesses Waste Budget

Your campaigns are active.
But are they actually working?

Most business owners assume their Google Ads are fine because the dashboard says "active." Activity is not performance. Here's what's likely happening in your account right now:

🔍

Broken or missing conversion tracking

If Google can't measure what converts, it optimises for the wrong thing. Found in 91% of unaudited accounts — and the #1 silent budget killer.

🎯

Broad match keywords eating your budget

Without proper match types and negative keywords, you pay for traffic that will never buy. Google won't tell you — it's in their interest not to.

📉

Low Quality Scores inflating your costs

A Quality Score below 5 means you're paying 2–3× more per click than competitors with better-structured accounts. It compounds over time.

💸

Budget allocated to campaigns that don't convert

Without regular performance analysis, losing campaigns keep running — quietly consuming your budget while high performers are underfunded.

The Audit

What we uncover in
every single account.

Our audits cover every layer — from conversion tracking and campaign structure to bidding strategy, ad copy, and landing page alignment. Nothing is skipped. Everything is prioritised by financial impact.

⚡

Conversion Tracking

We verify every conversion action is firing correctly, linked to GA4, and measuring the right outcomes — not vanity events that mislead Google's algorithm.

⚠ Found in 91% of accounts

🗝️

Keyword Wastage

We identify every keyword that has spent budget without generating a conversion, and every search term that reveals targeting misalignment.

⚠ Avg. 40% of keywords

🚫

Missing Negative Keywords

Negative keyword gaps are the fastest route to budget waste. We build a comprehensive negative list from your full search term report history.

⚠ Found in 96% of accounts

🏆

Quality Score Issues

We diagnose every low-scoring keyword — identifying whether the issue is ad relevance, CTR, or landing page experience — and how to fix each one.

⚠ Avg. score 3.8 / 10

📋

Campaign Structure

Bloated ad groups, wrong bidding strategies, misused match types, and Performance Max misconfigurations all cost you money silently every day.

⚠ Issues in 88% of accounts

📄

Ad Copy & Extensions

We review every ad for relevance, CTR, and message match — and identify unused extensions that increase click-through rate at no extra cost.

⚠ 70% underusing extensions

PDF Report

Priority Fix List

ROI Projections

Delivered in 72hrs

What You Receive

Not a generic report.
A strategic blueprint.

Every audit is manually reviewed and tailored to your account. You get a professional, actionable report — not a screenshot dump or a list of automated Google suggestions.

Executive Summary

High-level findings with clear ROI projections — written for business owners, not just PPC specialists.

Wasted Spend Report

Exact campaigns, ad groups and keywords costing you money with zero return — and the estimated monthly loss.

Priority Fix Roadmap

Issues ranked by financial impact and effort — so you know exactly what to fix first for the fastest results.

Tracking & Measurement Audit

Full review of conversion actions, GA4 linking, and data integrity — the foundation everything else depends on.

Competitor Intelligence

How your ads compare to competitors — messaging gaps, positioning weaknesses, and opportunities to outmanoeuvre them.

Walkthrough Call

We walk you through every finding personally via WhatsApp or call. No jargon — just clear, honest answers.

Transparent Pricing

Choose your audit. Fix your ads.

Flat-rate pricing. No percentage-of-spend fees. No hidden costs. A clear deliverable at a fair price — with the option to have us implement everything for you.

Tier 1

Essential Audit

For businesses at any spend level. A focused review that shows exactly where your budget is leaking — and how to stop it.

One-time fee

$79 one-time

Delivered in 48 hours

✓Conversion tracking review
✓Keyword & search term analysis
✓Wasted spend identification
✓Ad copy review
✓Priority fix list (top 10 actions)
✓PDF report delivered via email

Get Essential Audit

From first contact
to results in 5 days.

No lengthy onboarding. No forms to fill. A fast, direct process that gets you answers — and fixes — quickly.

Email Us to Get Started

Send a quick email to audit@dalimarketers.com. We reply within the hour. You'll need to share read-only access to your Google Ads account — takes 2 minutes.

We Audit Your Account

Our specialist manually reviews every campaign, keyword, conversion action and setting. No automated tools — real expert eyes on your data.

You Receive the Report

A detailed, professional PDF report is delivered within 72 hours — every finding clearly explained with the financial impact quantified.

Walkthrough Call

We walk you through the findings — answering every question so you know exactly what to do next and why each fix matters.

Implement the Fixes

Implement using our roadmap yourself, or let us handle everything with the Audit + Fix package. Either way, you know exactly what to do.

Marketing specialist reviewing Google Ads data

What Clients Say

Real audits. Real savings.

These are the kinds of results businesses get when someone finally looks properly at their Google Ads account.

★★★★★

"The audit revealed we were wasting over £3,400 a month on irrelevant search terms. The report was incredibly detailed and the fix list was crystal clear. ROI was immediate."

James M.

Construction Company · £8k/mo ad spend

★★★★★

"Our conversion tracking was completely broken. Dali found it in the first 10 minutes. After fixing just that one issue, our cost per lead dropped from £94 to £31."

Dr. Sarah O.

Medical Clinic · £5k/mo ad spend

★★★★★

"Worth 10× the price. I'd been running ads for 18 months thinking they were fine. The audit showed 6 campaigns that had never generated a single lead. Enquiries tripled."

Peter K.

Private Academy · £3k/mo ad spend

Still unsure? Let's talk.

Send us a message and we'll answer any question — no commitment required. We respond within the hour.

Ask Us Anything

FAQ

Questions we
always get asked.

Do I need to share my password or billing access?

No. We only need read-only access to your Google Ads account — a permission level that lets us view campaigns and data without being able to change anything or see your payment details. We'll walk you through how to grant it in under 2 minutes.

What if my ad spend is small — is an audit still worth it?

Absolutely. Even on a modest budget, if you're wasting 40% (a typical finding), the audit pays for itself within the first month of savings. Our Essential Audit at $79 is designed for businesses at any spend level — the findings are equally valuable whether you're spending £2,000 or £20,000 per month.

How is this different from Google's own recommendations?

Google's automated recommendations are designed to increase your spend — not maximise your efficiency. A manual audit by an independent specialist finds things Google will never flag because flagging them would reduce their revenue: over-broad keywords, wasted placements, and unnecessary budget increases.

Do you work with UK businesses specifically?

Yes — we specialise in UK market campaigns. We understand UK search behaviour, typical CPCs across UK industries, and the specific compliance and targeting nuances of running Google Ads in the UK. We also serve clients in the US, Australia, Canada, UAE, and Europe.

My Google Ads are not running at all — can you help?

Yes, this is one of the most common issues we're asked to diagnose. Zero impressions can be caused by disapproved ads, budget exhaustion, bid floors, geo-targeting errors, or campaign status issues. Our audit identifies the root cause and gives you an exact fix plan.

What if I want you to fix everything after the audit?

That's exactly what our Audit + Fix package is for. We audit the account and then implement every fix ourselves — restructuring campaigns, rewriting ads, cleaning keywords, and setting up conversion tracking correctly. You get a fully rebuilt account delivered in 5 working days.

Can the audit lead to ongoing Google Ads management?

Absolutely. Many clients start with an audit, see the results, and then bring us in to manage their campaigns on a monthly basis. There's no obligation — but the option is there if you want ongoing expert oversight of your account.

Stop Guessing. Start Knowing.

Find out exactly what's costing you clients — in 72 hours.

Send us an email at audit@dalimarketers.com. We confirm the details, you grant read-only access in 2 minutes, and a professional audit report is in your hands within 72 hours.

Email Us Now — Free Consultation View Pricing ↓

⚡ Responds within 1 hour · Read-only access only · Report in 72 hours · UK specialists

Your Google Ads are working fine — they're losing you money.

Your campaigns are active.But are they actually working?

What we uncover inevery single account.

Not a generic report.A strategic blueprint.

Executive Summary

Wasted Spend Report

Priority Fix Roadmap

Tracking & Measurement Audit

Competitor Intelligence

Walkthrough Call

Choose your audit. Fix your ads.

From first contactto results in 5 days.

Email Us to Get Started

We Audit Your Account

You Receive the Report

Walkthrough Call

Implement the Fixes

Real audits. Real savings.

Questions wealways get asked.

Find out exactly what's costing you clients — in 72 hours.

Your Google Ads are
working fine —
they're losing you money.

Your campaigns are active.
But are they actually working?

What we uncover in
every single account.

Not a generic report.
A strategic blueprint.

From first contact
to results in 5 days.

Questions we
always get asked.