Google Ads lead generation

Make the journey
to an enquiry clearer.

Connect relevant searches, focused landing pages and sensible enquiry measurement for your service business.

From $349/month. Advertising spend is separate.

Lead generation stages: enquiry, qualified opportunity and customer.

The whole enquiry journey

Relevant traffic is only the beginning.

01 / Search intent

Reach people looking for the service.

Plan keywords, locations and ads around what you actually sell. Review exclusions to reduce clear mismatches.

02 / Landing page

Help visitors make a decision.

Explain the offer, who it suits and how to take the next step. Match the page to the campaign.

03 / Lead feedback

Understand which enquiries matter.

Agree qualification criteria and review outcomes with your team. Separate clicks, enquiries and customers.

Built for businesses with a clear service to sell.

A good starting point is a defined offer, a realistic service area and someone ready to respond to enquiries.

This can suit local services, B2B providers and other businesses where a conversation is part of the buying process. We assess fit and advertising eligibility before recommending a campaign.

Read the lead quality guide →

What counts as a lead?

We agree this before launch. A WhatsApp click does not confirm a message, and a phone-link click does not confirm a connected call.

Call measurement depends on country, tool availability and setup. Any third-party call tracking, CRM or hosting costs are confirmed before you commit.

Lead generation plans

Scope the campaign and the follow-up.

Focused account

Launch lead generation

For a focused service offer and up to $1,500 monthly ad spend.

$349 per month

Launch target: 7 business days.

  • 1 lead-focused landing page
  • Up to 2 active campaigns
  • Search term and exclusion review
  • Enquiry measurement setup
  • Monthly report and call
Discuss this package
Custom scope

Scale lead generation

For multiple locations, services or more complex enquiry flows.

$1,199 per month · from

Custom scope and launch timing.

  • Page and campaign scope agreed
  • Multi-location campaign planning
  • CRM and lead-routing review
  • Custom measurement requirements
  • Regular strategy calls
Discuss this package

Prices in USD, excluding advertising spend. Landing pages, measurement and campaign limits are scoped before work starts. Any setup, hosting, call-tracking or CRM charges are confirmed in writing. Larger page builds or integrations may require a separate quote. Launch targets depend on approved content and access.

A shared process for better enquiries.

We handle the agreed campaign and landing page work. Your team provides service details, responds to enquiries and shares lead-quality feedback. That feedback helps guide subsequent changes.

If an existing campaign only needs diagnosis, the audit service may be the better starting point.

Do you guarantee a number of leads?

No. Volume and quality depend on demand, budget, competition, the offer and the customer journey. We discuss assumptions and measurement before launch.

Is this pay per lead?

No. These are service fees for campaign and landing page work. Google advertising costs are separate; the package is not a promise to supply a fixed number of leads.

Do I need an existing website?

We can include a dedicated landing page in the agreed package. Domain, hosting, content and any integration requirements are confirmed before launch.

Can we use WhatsApp?

Yes. We can build a clear click-to-chat route and measure the click. Confirming sent messages and qualified enquiries requires additional business records or an appropriate integration.

From the guides

Useful before you spend more.

Explore all Google Ads guides →

Start with a service. Build a clearer path to it.

Tell us what you offer, where you operate and how you handle enquiries. We’ll discuss the campaign and page requirements.

Book a free consultation