Dali MarketersEssential audit
A focused review of an existing account.
$79 one time
Target delivery: 2 business days.
- Conversion tracking review
- Keywords and available search terms
- Ad copy and spend observations
- PDF report with a priority fix list
Google Ads audit service
A clearer account.
A practical plan.
Understand your tracking, targeting and campaign performance with a manual Google Ads account review.
Paid audits from $79. Free initial consultation.
What we investigate
The account and the journey behind it.
01 / Measurement
Are you counting the right actions?
Review conversion actions, selected goals and available tracking evidence. Distinguish contact clicks from completed enquiries.
02 / Intent
Are the searches a good fit?
Review available search terms, keyword coverage and exclusions against your actual services and customer needs.
03 / Experience
Does the journey make sense?
Assess ad relevance, landing page alignment and enquiry friction. Identify practical improvements worth testing.
The deliverable
A report you can act on.
You receive findings with supporting context, a priority fix list and clear distinctions between faults, hypotheses and areas with insufficient data. Professional audits include a walkthrough call.
The review works best for an existing account with activity to analyse. For a new account, we focus on setup and readiness rather than claiming to diagnose performance that does not yet exist.
Read the audit checklist →What a finding looks like
Illustrative example
Observation: the account counts a WhatsApp link click as an enquiry.
Why it matters: a visitor may open WhatsApp without sending a message.
Next step: report the click accurately and agree how actual enquiries will be verified.
This is a sample explanation, not a client case study.
Transparent pricing
Choose the depth of review you need.
Professional audit
A broader account review with a walkthrough.
$149 one time
Target delivery: 3 business days.
- Everything in Essential
- Campaign structure and bidding review
- Landing page and ad relevance review
- Competitor messaging observations
- Report walkthrough call
Audit + fixes
Diagnosis plus an agreed implementation plan.
$299 one time
Target implementation: 5 business days.
- Professional audit included
- Agreed account changes
- Negative keywords and ad copy updates
- Tracking and structure fixes in scope
- 30-day post-fix check-in
All prices are USD. Target delivery begins after payment, required access and scope confirmation. Implementation depends on the agreed changes and any developer access required. Larger builds, paid tools and integrations are quoted separately. Service terms.
How it works
From first conversation to useful findings.
Confirm fit and scope
Discuss your business, the problem and the package. Agree the work before payment.
Share account access
Use an invitation, never a password. Read-only access is normally sufficient for review.
Receive and review the findings
Get your report and priority actions. Professional packages include a walkthrough.
Implement the agreed plan
Use your team, choose Audit + Fix or discuss ongoing management.
Questions about the audit.
Will the audit include every campaign?
We confirm account size, campaign types and review depth before starting. Essential is a focused review; larger or complex accounts may need Professional or a custom scope.
Can you audit a small account?
Yes, but recommendations depend on the evidence available. We will explain when low activity limits performance conclusions.
Will you make changes during the audit?
A review does not itself authorise implementation. Changes are made only within an agreed implementation scope and with suitable access.
What if the issue is on my website?
We explain the relevant finding. Website edits, tracking integrations and developer work are confirmed as part of the implementation scope or quoted separately.
From the guides
Useful before you spend more.
A Google Ads audit checklist you can actually use.
Review measurement, search intent, campaign settings and commercial outcomes in a sensible order.
Read the guide
Is your Google Ads conversion tracking measuring the right thing?
Test real enquiries, prevent duplicate events and distinguish contact clicks from qualified leads.
Read the guide
Google Ads getting clicks but no leads? Start here.
Separate tracking problems from traffic and landing page problems before you change your budget.
Read the guideStart with the right question.
Tell us what you need to understand about your account. We’ll confirm whether an audit is a useful next step.